One of the biggest struggles that you will face when launching an email marketing campaign is to increase the email open rates. Fortunately, emojis will be able to help you with that! From numerous studies conducted in the past, it has been identified that using emojis in the titles can boost the email open rates. In fact, you can experience an increase in your open rates by around 15%.
The results you get with boosting email open rates by including emojis in titles vary based on the exact emoji that you use. For example, if you can use the umbrella emoji, you will be able to increase your email open rates by around 50%. However, you should also make sure that the emojis you use are relevant to the title and content of your email.
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