Social media has now become a market place for businesses and entrepreneurs to sell and promote their brands. With the large influx of businesses populating the space with their products, you may be wondering if it’s advisable to follow the crowd. Our answer is Yes! And here are 7 reasons why social media marketing is important for your business.
1. Improved Customer Service
The only place where one can get true interactions with their client on the quality of products is social media. The anonymity gives the comfortability face-to-face interactions cannot give. As a business owner, social media marketing gives you the opportunity to market to customers through personal messages and interact with them directly, and it increases your customer relations and interactions.
2. Brand Awareness
Nothing pushes a brand more than a strong social media presence. Optimizing your accounts for a large number of retweets, profile visits and utilizing social media ads, boosts the presence of your business. The more views, the larger the audience and a subconscious registering of your business into the minds of potential clients.
3. Sales Increase
It is never advisable to take up a marketing strategy that won’t plough in profits and increase your ROI. Social media marketing will definitely help increase your sales if you do it the right way. The combined effort of directly reaching out to customers and prospective clients is one on one sales pitching. For every ten clients messaged, the odds are five will reply and two may purchase your products.
4. Expanding Customer Base
Reaching out to your demographic can turn out to be an expensive and tedious task especially when you have to pay for bulk SMS and E-mail subscriptions every month. Expanding is easier with all the insights and data social media provides. Analytics done by Instagram, Facebook, and other social media platforms are naturally designed to reach demographic clients. So, expanding through social media marketing is possible to reach out customers interested in your products. It’s always a win!
5. SEO Strategy
Search Engine Optimization (SEO) experts have discovered that Google tends to favour brands and businesses with a strong social media presence and engagement than brands without. Social media marketing will increase your chances of being at the top of search engine results and improve your visibility in popular search engines like Google. This is what makes it an SEO strategy, as it is one of the vital factors Google analytics work with to rank businesses and products.
6. Low-Cost Marketing
On average, billboard and flier creation will cost more than social media marketing costs. YouTube videos are free to post and opening any social media account is cheap, even paid adverts cost less than any other form of marketing. If your business is has a limited budget, it would be better to start from growing your online presence first before starting anything else.
7. Improve Website Visibility
One tip in building a business website and receiving traffic is by connecting your promotional videos, fliers and content to social media page to increase engagement and visibility. The more views and interest customers take in your social media page, the more traffic your website will receive. It is literally the best of both world with social media marketing.